For many renovation companies, an increasingly important source for their leads and ideally, clients, is the internet. For this reason, SEO professionals advise many of their clients, including renovation companies, that a carefully thought out, and strategically implemented SEO plan that takes into consideration all the SEO local ranking factors is the best way to take advantage of the increasing use of the internet.
An SEO plan is designed to ensure that a website is positioned as high as possible for a related search that might be entered in the search engines. A typical example might be ‘renovation company in’ and then any district, town, city, or local area, where that is where the person lives or wants the renovation to take place.
If you are a renovation company that operates within that area, and if your website has been fully optimised for that particular search term, then when the person sees the results on their screen, it is highly likely that yours will be one of the top results. This is hugely significant, and more importantly advantageous for your business with regards to how many people might click through to your website from those results.
Studies have shown that in the top 10 positions on Google, which is the largest search engine online, in total they will receive 92% of all the traffic for any single search term. This means that while being ranked on page 2 might be regarded as credible by some, in terms of the traffic it is a desert, and you might as well not be ranked on page 20, for all the benefit it is to you